ARCHIVE: From the PNA Legal Hotline

Trademark/Copyright

• April 17, 2008
  An advertiser wants to place a memorial ad and include a poem taken from a Hallmark greeting card. Can we use the poem if we include the copyright symbol following the poem?
• September 27, 2007
  I’d like to use an image I found online. The image says it was copyrighted in 1965. How long does copyright last and can I use the image without permission?
• February 10, 2006
  Can an advertiser use a picture of the Olympic rings in an ad?
• January 27, 2006
  Can an advertisement use the Pittsburgh Steelers logo or the term Pittsburgh Steelers? What about "Superbowl"? Does it matter how the terms are used in the ad ("Good Luck Steelers" vs. "Come to our Superbowl party and win free prizes")?
• January 9, 2004
  Can I use clip art from the Internet in the newspaper?