PNA, Sept. 4

Calling all creative types for ad task force!

If you are creative and care deeply about the future of newspapers and our online and niche products, we need you!

We are looking for creative advertising and marketing professionals from around the state to help PNA identify categories of advertising that are under-utilizing Pennsylvania newspapers and our online and niche publications.

The task force, with support from the PNA staff, will develop research and marketing materials and strategies to deploy the initiative to the targeted categories.

The goal of the task force would be to develop an initiative that plays to our industry’s strengths, uncover these advertising opportunities, develop research and marketing strategies and possibly some high level marketing calls to advertising agencies and advertisers.

We project that this task force will have about a one year life span and entail quarterly meetings and conference calls as needed. The first conference call will be on October 1 at 10 a.m.

Please contact Jane Hungarter, Vice President of Marketing and Communications, at (717) 703-3041 or at janeh@pa-news.org if you are interested or want more information.

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