The weekly newsletter of the Pennsylvania Newspaper Association
 
April 19, 2007



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Inquirer tries new revenue tactics, such as selling column sponsorship
Times are tough at newspapers, and more of them, including The Philadelphia Inquirer, are boosting revenue by selling to advertisers prime space once considered the sacred province of news.

Starting April 15, Inquirer readers will see ads in the bottom right corner of the front page. And, beginning April 30, a new advertising format purchased by Citizens Bank will debut on the front of the weekday Business sections. It will include a Citizens Bank ad across the bottom of the page and another smaller ad in the top corner.

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With $3M in planned upgrades, Times Leader's new owners look forward
The new owners of The (Wilkes-Barre) Times Leader say the change in newspaper ownership has presented challenges but even more opportunities -- even if those opportunities cost more money than anticipated.

“We continually see the chance to grow both in our community and in our industry,” said Times Leader Editor and Publisher Richard L. Connor. “We have recently committed to a capital spending program of over $3 million in the next 18 months and this represents our faith in the newspaper business and in this area.

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Pennsylvania legislators' expenses hitting the Web
More state lawmakers are using the Internet to list expenses such as per diems, state-paid vehicles and office rent.

Freshman Rep. Eugene DePasquale, D-York, got things started in January, when he posted quarterly reports on his Web site.

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Tribune-Review Publishing Co. to buy Daily News of McKeesport
The Tribune-Review Publishing Co. reached an agreement April 13 to purchase The Daily News of McKeesport from the Latrobe Printing and Publishing Co.
Financial terms of the deal were not disclosed.

Under the agreement, The Daily News will continue to publish six days a week and serve communities in the Monongahela Valley as it has since 1884. The deal is expected to be completed by the end of May.

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Philadelphia Inquirer wins Sigma Delta Chi Award for coverage of Amish school shooting
Staff from The Philadelphia Inquirer are to receive national recognition in the "Deadline Reporting" category for papers with 100,000 daily circulation or higher. The entry -- "A World Apart, Shattered," -- described the chaos wrought upon the small Lancaster County village when a local man killed five young girls and himself.

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Schurz newspapers to cut web to 46"
Schurz Communications Inc. (owner of the Somerset Daily American) announced on April 17 that that its newspapers will be reducing their web width to 46 inches.

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Philly papers fight feds for access to Fumo trial evidence
Lawyers for the Philadelphia Daily News and The Philadelphia Inquirer filed court papers on April 13 opposing the government's motion to keep evidence out of the public eye in the federal corruption case involving state Sen. Vince Fumo and three associates.

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U.S. appeals court rules contested records in Western Pa. coroner case are public
The 3rd U.S. Circuit Court of Appeals ruled April 12 that the judge hearing criminal charges against former Allegheny County Coroner Dr. Cyril H. Wecht will remain on the case.

That was just one of three important decisions contained in the panel's 69-page, precedent-setting opinion.

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Brighter Pennsylvania: Open records is the name of the game
Check out "Brighter Pennsylvania" on the Web:
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Daily Local News: State representative calls for "attention" to open records
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Herald-Standard: DeWeese praised for change of heart
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From the Legal Hotline:
Is the Department of Corrections' Sentence Computation Procedures Manual a public record?

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Use this link to visit the Headlines & Deadlines page, which groups and archives Teri Henning's weekly 'From the Hotline' columns. 

[HOTLINE ARCHIVE]

 

PNA People
PNA PEOPLE

Butler Eagle hires McElroy as new advertising director
Ken McElroy has been named the new advertising director of the Butler Eagle.

McElroy comes to Butler from the Kenosha News in Kenosha, Wisc., where he was the director of advertising for six years.

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William Schultz, former Intelligencer Journal editor, dies at 83
William Ralph Schultz, 83, retired editor of the Intelligencer Journal, died of natural causes April 15 at the Essa Flory Hospice Center.

Schultz served as Intelligencer editor from 1973 to 1988, capping a 37-year career at Lancaster Newspapers Inc.

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From the Association
FROM THE ASSOCIATION

Keystone Press Award winners now posted!
It's the moment you've all been waiting for...the 2007 Keystone Press Award winners are in! Congratulations to all, and we hope to see you at the Keystone Awards Banquet on May 19 in Harrisburg. Check out the full list of winners and banquet details on the Web:

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Carrier Golf Outing
May 17, Penn National Golf Course, Fayetteville, Pa.
Tee time: 9:30 a.m., lunch included

Join your colleagues for an enjoyable day of golf and help support newspaper carriers. Proceeds from this event go toward the annual Newspaper Carrier of the Year contest. Hole sponsorship opportunities are also available.

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Pennsylvania Press Conference
Register for the Keystone Awards Banquet!
May 18-19, The Hilton Harrisburg and Towers, Harrisburg, Pa.
Join hundreds of outstanding writers, editors and photographers for two days of seminars interspersed with awards ceremonies, including the presentation of the prestigious Keystone Press Awards.

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Helping journalism students succeed
The PNA Foundation wants to hear about the collaborative efforts between your newspaper and your local high school and college j-students. How do you assist your local schools with their student newspaper? Are you a mentor? Do you offer editorial advice? Do you print the school newspaper? Do you provide guest speakers or host tours?

Tell us about your involvement. Submit summaries that briefly detail how you have helped to foster the next generation of journalists to Manager of Outreach and Partnerships Janet Bevan at janetb@pa-news.org or call (717) 703-3004.


Your guide to questioning judicial candidates in the 2007 elections
As Pennsylvania prepares for the upcoming judicial elections, citizens of the Commonwealth will undoubtedly rely on your coverage and endorsements of various candidates.

Pennsylvanians for Modern Courts (PMC) has prepared a convenient guide for questioning judicial candidates in the 2007 elections. PMC urges you to take full advantage of your access to the candidates in order to maximize the opportunity for voters to have relevant, meaningful information as they seek to make informed decisions about the judicial candidates. Please feel free to use any or all of this guide as you see fit.

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Training
TRAINING

April 24, 25; May 8, 15, 17: PAA Dealer Advertising Seminar - Erie, Pittsburgh, Harrisburg, Wilkes-Barre, Philadelphia
The Pennsylvania Auto Association is taking its automotive law seminar across the state. Ensure that your advertising messages are presented accurately and within state/federal requirements.

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June 19: Legal Issues in Newsgathering for Student Newspaper Advisers - Harrisburg
Learn about students' rights, censorship, libel, privacy, protecting sources, and access to records and meetings from PNA's general counsel, Teri Henning.

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Industry News
INDUSTRY NEWS

McClatchy, Calkins enter into ad-sharing partnership with Yahoo
Yahoo Inc. is greatly expanding its relationship with the newspaper industry, announcing the addition on April 16 of five new publishing companies to a consortium that works with the Internet company to sell advertising online.

Yahoo is also broadening the scope of the venture beyond its initial phase of selling help-wanted ads. It will now integrate Yahoo's search technology across the sites of the more than 264 newspapers now in the group, which covers 44 states.

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Cell phones turn witnesses into reporters
For Philadelphia Daily News TV columnist Ellen Gray, this week's school shooting at Virginia Tech looked eerily familiar.

As was the case with the Columbine, Colo., shootings eight years prior, technology-savvy citizens are proving that "horror has a new, shaky face."

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Why online media buyers can't keep up with advertisers' demand
The way David Kenney sees it, online media buyers face three burgeoning problems in delivering enough ways to spend.

Find out what the Digitas CEO told other interactive admen at a recent board dinner, which was blogged by Tacoda Chairman Dave Morgan.

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© 2007 Pennsylvania Newspaper Association. Limited reproduction with permission.