The weekly newsletter of the Pennsylvania Newspaper Association
 
April 22, 2005



DISPLAY AD CONFERENCE
Meet us April 27-29 in Valley Forge for the 2005 PNA/IAMA Display Advertising Conference.

SEMINARS
Sign up for one of our seminars to take your knowledge one step further.

JOB FAIR
Meet and interview bright candidates for jobs at your newspaper with the Opportunities '05 Minority Job Fair.

2005 NIE POSTER
The 2005 Newspaper in Education Week poster is now available from the Pennsylvania Newspaper Association. 
Click to order.

ADVERTISING PLACEMENT
One-stop service: One order, one bill, period.

GOV'T AFFAIRS
 Interested in joining PNA’s Government Affairs Committee?

PNA's HUMAN RESOURCES NETWORK 
 The Human Resources Network provides proven tools and techniques for newspaper managers to maximize any organization's best renewable competitive edge -- your employees.

HELP WANTED
PNA updates its employment listings every day that new ads are received. Click here to see what jobs are available.

AMERICA EAST
Visit the new America East Web site to learn more about the conference.


 
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PNA MEMBER NEWS

Court won't block use of special prosecutor in leak case
A special prosecutor will proceed with his investigation of an alleged leak of Lackawanna County grand jury information to Times-Tribune newspapers, the Pennsylvania Supreme Court has ruled.

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PNA PEOPLE

Gilmartin named new managing editor at Doylestown Intelligencer
David J. Gilmartin, the metro editor at The Intelligencer since 2003, has been named managing editor, the newspaper announced.

Gilmartin, 46, covered courts for the newspaper from 1985 to 1990. He was editor at The Times Herald in Norristown before returning to The Intelligencer as an assignments editor in 1999.

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Goodlin returns to York Dispatch.
A former metro editor at The York Dispatch who spent the last seven years as editor of The Evening Sun in Hanover will return to the York paper in May to assume the top editor's job.

Lori Goodlin, 41, has been named editor effective May 16 and will replace Deena Gross, whose resignation becomes effective May 31.

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FROM THE ASSOCIATION

SPOTLIGHT: Remembering Pope John Paul II
As our Pa. newspapers have been diligently covering the pope's recent death as front page news, there has been much interest in collecting these pages for display. The submissions for this roundup have been quite impressive and the PNA is proud to showcase all of your front pages!

[CLICK FOR POPE SPOTLIGHT]

To submit your front pages of Pope John Paul II for this spotlight, please e-mail PDFs to ericas@pa-news.org.


Costly fax consent requirements coming July 1
Have you been following the "fax consent form" issue, and wondering what the Federal Trade Commission and Congress are up to? The rule was going to take effect by the end of 2004 but the FTC delayed implementation until July 1, 2005. And yes, it applies to all advertising-related faxes, including ad proofs and rate cards, not just the blast fax or junk fax that everyone hates.

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PNA Foundation focuses on youth readership.
The Pennsylvania Newspaper Association Foundation is embarking on a new venture aimed at increasing youth readership and strengthening NIE.

The Foundation is creating a new committee that will be made up of publishers, several NIE coordinators, representatives from the editorial, marketing/advertising and circulation departments and educators. The central idea is that youth readership is a total organizational, rather than a single department, issue. This committee will knock down the silo-mentality and work to create industry-wide programs to engage young readers.

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Pennsylvanians for Modern Courts suggests questions for judicial candidates
As Pennsylvania prepares for the upcoming judicial elections, citizens throughout the Commonwealth will rely at least in part on newspaper coverage and endorsements of various candidates. Pennsylvanians for Modern Courts (PMC) urges you to take full advantage of the access you have to the candidates to maximize the opportunity for the voters to have relevant, meaningful information as they seek to make informed decisions about the judicial candidates. PMC offers questions to pose to judicial candidates.

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Attention all Keystone winners: We need your winning entries ASAP!
If you have not already sent us a digital copy of your winning Keystone entries, please do so right away! We want to showcase your works on the PNA Web site. For stories, send text documents, or for photographs, send JPGs or TIFFs to Mike Shatto at mikes@pa-news.org.


Seminar: Advanced Advertising with Randy Graf
May 12, 9 a.m. - 5 p.m., PNA Headquarters
A seminar designed to help veteran sales reps increase sales and grow profits. It will be run by the PNA's very own Vice President of Advertising, Randy Graf.

Contact Teresa at teresas@pa-news.org for more information on how to attend this seminar.


From the Hotline: 
Is school-related statistical information relating to school violence and drug use a matter of public record?

Teri Henning, PNA's general counsel, explains if this is considered public record.

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Use this link to visit the Headlines & Deadlines page which groups and archives Teri Henning's weekly 'From the Hotline' columns. 

[HOTLINE ARCHIVE]

 

NEWSPAPER INDUSTRY NEWS

Carnegie Study: Young Adults Are 'Abandoning' Papers
A new generation of technology-savvy young people are getting their news in ways that threaten the very viability of newspapers and other traditional news media, according to a study commissioned by the Carnegie Corporation of New York.

"Abandoning the News," the study written by MSNBC.com's founding editor-in-chief, Merrill Brown, adds more grim statistics to growing literature documenting the newspaper industry's losing effort to appeal to a young audience.

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NAA Study: As Circ Falls, So Does Readership
The Newspaper Association of America released findings from its Audience Measurement Index at its annual convention in San Francisco April 19 and, like circulation, readership is also on the decline.

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Newspaper executives discuss how to capitalize on Internet's growth
Newspapers can transform one of their main financial threats — the Internet — into a lucrative opportunity by pursuing sometimes risky online experiments and partnerships, a group of industry executives said April 17.

The Internet worries newspaper publishers because more readers are turning away from print media and connecting to the Web. The trend is driving more advertising to the Internet, threatening the newspaper industry's robust profit margins.

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Founder of Craigslist.org mulls ways to improve newspapers
Craig Newmark already has tormented newspapers by creating a Web site where anyone can post ads at little or no cost, capturing an ever-growing share of the classified advertising market that had been one of the industry's most dependable sources of revenue.

Now the founder of Craigslist.org is pondering ways to improve upon newspapers. He smells an opportunity, convinced that publishers are more interested in preserving short-term profits than pursuing online audiences who still passionately care about journalism but don't read newspapers.

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© 2005 Pennsylvania Newspaper Association. Limited Reproduction with permission.