Fate of 'Do Not Call' registry unclear.
By Teri
Henning
Pennsylvania Newspaper Association
The fate of the
national do-not-call registry remains unclear today, in the wake of two
federal court decisions declaring the registry unlawful, and congressional
response in the form of new legislation specifically authorizing the
registry.
On Sept. 23, the U.S. District Court for the Western District of Oklahoma held that
the Federal Trade Commission (“FTC”) does not have statutory authority
to establish a national do-not-call registry (Click here
and here
for more info).
Two days later, Congress passed legislation specifically
authorizing the registry. Within
hours after that vote, however, a second judge declared the program a
violation of free speech. The
U.S. District Court for the District of Colorado found that the registry is
unconstitutional because certain callers (charitable organizations) are
exempt from the federal requirements.
The latest decision appears to block, at least temporarily,
the national program scheduled to begin Oct. 1, which would prohibit
telemarketers from calling the 50 million phone numbers that are currently
on the national do-not-call list. As
acknowledged by the FTC, the Colorado court’s reasoning, if adopted
elsewhere, “would effectively cripple virtually every do-not-call registry
in the United States, whether state or federal.”
The FTC, the Federal Communications Commission (“FCC”)
and congressional leaders have vowed to take whatever steps are necessary to
implement the national do-not-call registry.
What does this mean
for Pennsylvania newspapers? The
full impact of the ongoing federal battle is unclear.
Although it seems likely that the federal registry will be (at least)
delayed, the ultimate fate of the list is far from clear.
Many are still confident that the list will be up and running in the
near future. In addition, the
remaining (non-registry related) federal rules (both FTC and FCC) remain in
place. Finally,
Pennsylvania’s telemarketing rules and registry remain in full effect. (More
info on federal rules here)
So – the bottom
line is this: all Pennsylvania
telemarketers must continue to abide by the state do-not-call list and
related rules. There are also a
number of (non-registry related) FTC and FCC rules that you must consider in
adopting your telemarketing policies. At
this point, given the volatile nature of the dispute over the national
registry, you should remain ready to implement the federal list on Oct.
1, 2003, if necessary. Please
continue to check our website for any updated information regarding the
federal list.
The PNA will be
carefully monitoring these issues, and will keep you informed about any
significant developments.
Please remember that
the remaining FTC, FCC and state rules regarding telemarketing are still in
place. In addition, the
Pennsylvania Attorney General’s office has been actively enforcing the
Pennsylvania Telemarketer Registration Act, and has been levying significant
fines against telemarketers who violate the Act.
Fines for violating the Pennsylvania Act can be as high as $3,000 per
violation. Fines for violating
the federal rules can be as high as $11,000 per call.
Contact the PNA’s legal hotline at (717)
703-3080, or your counsel, if you have any questions or would like
additional information about the telemarketing rules.
.
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